Swift horses and gallant jockeys might not be enough to attract young people to the race track
The abbreviated, first season of horse racing at Erie, Pa.'s Presque Isle Downs, which spanned 22 days last September, drew large, enthusiastic crowds. But, like most racing venues these days, most fans were middle aged or older. Seems racing appeals most to those of us who remember Northern Dancer, Majestic Prince, Secretariat, Seattle Slew, Alydar and Affirmed.
We knew who Seabiscuit was even before the best-selling book and subsequent movie came out.
Today, the allure of horse racing is lost on many young people. And when things go horribly awry, as they did at Saturday's Kentucky Derby when Eight Belles, the filly who placed second, stumbled after crossing the finish line and broke both of her ankles, many young people wondered, "What kind of awful sport is this?"
That's the challenge facing Presque Isle Downs, one of America's fortunate new tracks, whose bottom line is greatly enhanced by revenue from 2,000 slot machines. It's why top-notch horses, owners and jockeys come here -- the purses are lucrative.
But is it enough to attract new fans and hook them on the sport that ranked, with baseball, as America's most popular past time from the 1920s to the '60s? We'll see.
Ted Arneault, chief executive of MTR Gaming Group Inc, which owns Presque Isle Downs, announced Monday that three concerts have been booked in the coming weeks to entertain the crowds after the races conclude. Grass Roots will perform June 13, Donnie Iris and the Cruisers on July 24, and Sha Na Na on Aug. 14.
The races, which start at 5:30 p.m., should be over by 8:30, which means people can enjoy themselves for a couple more hours and still get home at a decent hour. It's just one way track officials hope to make new friends in 2008. Will it work? That remains to be seen, but it's a smart first step.
-- Kevin Cuneo

